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Stomping Out Fast Fashion - Changes That I'm Making

Northern Ireland, UK

Stomping Out Fast Fashion - Changes That I'm Making

Sustainability is in and it's becoming fashionable. Have you ever heard that old saying 'One man's trash, is another man's treasure'? Well, it really is in this instance. In March 2020, just as I was about to start my new role with Laura Ashley... Covid-19 hit Northern Ireland and localized lock-down began. To keep things short and sweet, Laura Ashley decided to close their store, which meant redundancies were imminent. It was tough, I'm not going to beat around the bush about it, I definitely felt the pinch - but I have to say losing my job in the midst of a global pandemic as ridiculous as it may seem, was one of the best things that ever happened to me.

Ok, don't get me wrong I was totally devastated about losing my job and I will throw my hands up and admit I absolutely listened to a playlist on Spotify called 'Sad Songs For Crying Yourself To Sleep', but we are now in August and I am SO totally over it. 

Bare with me, there is a story behind this. Over the course of March, April and May I spent all of my free time researching sustainable fashion and how I could do my bit. I was always interested in sustainability, vintage and thrifted clothing but for some odd reason I couldn't seem to put 2 and 2 together until I was locked up in my house for 3 months without a job - idiot.

Fast forward to May and I launched Violet's Vintage NI using what was left of my savings to purchase vintage and thrifted pieces. I actually started the business with a £15 clothing rail and 10 killer pieces if I do say so myself. So it really has been a case of learning as you go, but I think it's so important that we get informed and start making changes now. 

Here are some changes that I'm making;

- Shopping Secondhand Via Charity/Vintage Stores

If you love a good rummage I totally recommend shopping secondhand via charity/vintage stores. My entire wardrobe is gravitating in that direction and I have to say while some ethics do come into it, in regards to buying used high street items, I would much rather make the compromise to purchase secondhand, than see those items in landfill.

Plus, secondhand stores are massively budget friendly which is ideal for those of us who don't have a lot of money right now. Trust the process - thrifting is fun just saying.

- Reusing And Rewearing What I Already Have

I've been really enjoying reusing and rewearing what I already have and there is no shame in it. I am not one of those people who simply couldn't be seen dead in an outfit more than once, in-fact I'd say I'm much the opposite. Poor Matthew must think I own nothing else, because I have accumulated 3 go to outfits over the last few months. 

But think of it this way, if you can extend the lifespan of a garment even by six months, you automatically reduce its carbon footprint and you're saving clothes from landfill! It's a win win if I do say so myself.

- Doing My Research And Getting Informed

Like I mentioned before, I am definitely learning as I go. But that's simply because I've been doing my research and getting informed where I can. Whether it's reading a book, doing a google search or listening to a podcast, there is so much information on the subject and I am so excited to learn about sustainable fashion and sustainable living going forward.

What changes have you been making if any?

- R x 


  1. Such a good read. Fast fashion is such a issue!

    1. Thank you so much Alice! It really is - but I'm glad that people are starting to wake up to that and make changes x



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